Children's Awards: Reflecting a changing industry
The growth of digital television and numerous channels at this time allowed more targeted programming, particularly in children's television. Around the same time, with the introduction of the Children’s Food Bill to Parliament in 2006, the advertising of junk food to a young audience was banned – meaning commercial broadcasters had to find alternative sources to fund new content for children.

Reflecting the changes that were taking hold in the TV industry, BAFTA reviewed the scope of its Children’s Awards to ensure the categories acknowledged both the quality and challenges of children’s programming. The award for Independent Production Company of the year was duly introduced to celebrate the filmmakers who strengthened their commitment to making excellent programming for children even as the climate became tougher for them.

Another new prize was launched for Channel of the Year – appropriate for a country with one of the highest number of children’s channels in the world, and a tradition of punching above its weight in making children’s programming.

Image: Backstage at the 2006 British Academy Children's Awards.

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