The UK’s biggest film franchise was now 27-years-old, with 16 films, two Oscars, one BAFTA and four different Bonds under its belt. The 17th instalment, Licence to Kill, was due imminently and the anticipation was testament to the global success of a distinctly British brand.
Meanwhile, a newly-formed BAFTA LA was looking to establish its own Awards, in recognition of those whose work augmented the ‘special relationship’ between the UK and the United States. As the American producer behind Bond’s international success, Albert R. ‘Cubby’ Broccoli – now 80 and on the cusp of retirement – was the perfect fit for an inaugural honoree. The first Britannia Award for Excellence in Film was presented to Broccoli by 007 himself, Timothy Dalton, at a special champagne reception hosted by BAFTA LA during the Licence to Kill premiere on 10 July at the Director's Guild Theatre.
By 2013, the Britannias was now a fully-fledged annual event at the Beverly Hilton Hotel, with six categories, honouring everyone from living legends to rising British stars. It was in this year that the award for Worldwide Contribution to Entertainment was re-named in Broccoli’s honour, representing “that rare type of iconic and trail-blazing individual whose innovative approach has had a profound, lasting impact on the worldwide entertainment industry.”
Find out more about the Britannias, here.
Pic: Broccoli and his Britannia award, presenter Timothy Dalton and BAFTA Los Angeles Chair Peter Beale at the inaugural Britannia presentation in 1989.