British cinema scored several international successes. The growth in the number of television channels continued apace, providing more choice for audiences, in particular children. Several British television show formats became global successes. Whereas in the 90s some films were adapted into games, in the 2000s the opposite began to happen. Behind the scenes this interplay between film and games became productive for both industries, with games technology becaming a driver for the development of film production. The BAFTA Film Awards moved pre-Oscars, increasing the visibility of the Awards for both industry and public. The BAFTA Games Awards were launched.